Since January 2024, Giovanni has designed & managed social content for Knicks Film School, helping them scale from at the time 8,000 followers & subscribers to now 35,000 plus.
For many of the designs, Garufi was given full creative control & entrusted to align them with KFS's "school" theme. He would then schedule & post to all of KFS's social platforms using Buffer, a social media management site.
Below are examples of Garufi's work, along with some explanations & breakdowns of design elements.
Final Score graphic
This simple design allows the player to be the emphasis.
Fogged-glass scoreboard is created by duplicating photo, applying gaussian blur, & then trimmed to fit the premade score-box, ready to be plugged-in with tonight's results.
Birthday graphic
This design utilizes fonts currently used by & associated with the Knicks - Helvetica & Bookman. It incorporates a brick background subtly - on brand with KFS. Also incorporates the iconic MSG roof in a way that brings even more emphasis to the subject. The illusion of layers & borders being broken out of create a compelling visual.
Patron Thumbnail
Photoshopping multiple photos & adjusting colors to create ideal image.
Breaking News graphic
This graphic incorporates a NYSE-style ticker in motion to create energy and catch the eye. It also utilizes a chalkboard background to tie into KFS's school-theme. The text box doesn't extend to the edges, allowing the graphic to feel open.
Josh Hart Slime Season Edit
This edit was made following Josh Hart's instantly iconic bloody-eye image was captured during the Knicks 2025 playoff run. The inspiration came from the classic cover for Young Thug's Slime Season mixtape. Garufi made the edit in photoshop.
Here are examples of KFS's Prior graphics:
Additional sports graphics designed by Garufi:
